Breastfeeding increases in popularity


Expecting and new moms are doing everything they can to promote the health of their babies and extend breastfeeding as long as possible. This is according to Philips Mother & Child Care Index. A new report surveyed 5,600 parents about their health and well-being, breastfeeding experience and prenatal care, also stress and sleep factors.

The reported highlighted the enthusiasm women feel for breastfeeding. 95% of women reported that they attempted breastfeeding, and 35% of women had breastfed their babies for four to six months. Another 52% said they breastfeed for seven to 12 months. The top two reasons for stopping was pain and loss of milk supply.

“The findings show that parents are placing a very high value on breastfeeding. There is an opportunity to help parents who want to breastfeed their children for longer than six months, but lack the resources to help cope with problems that may arise,” said Katy Hartley, Director for the Philips Center for Health and Well-being. Ron Tiktin, Marketing Director, Philips AVENT stated that “Parents’ commitment to breastfeeding should be bolstered by a recent IRS ruling that expenses paid for breast pumps are deductible medical expenses under IRS Section 213(d). As a result, expense for these items may now be reimbursed by Flexible Spending Arrangements, Health Reimbursement Arrangements and Health Savings Accounts.”

Also, the survey found that two-thirds of parents felt stressed with the primary stressors being the economy and their ability to pay bills. Mothers were more stressed than fathers. Stress levels increased with number of children.

Source: Philips Mother & Child Care Index, MedicalNewsToday


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