Age Alone Not a Contraceptive

In the last several years, advocacy groups and doctors have been doing their part to remind women – both in the US and around the globe – that fertility declines with age. In what may be an unintended consequence, a UK family planning CEO is raising the alarm on an alarming trend in unplanned pregnancies in women in their late 30s-50s.
She said 50’s, I didn’t.
"Our helpline receives calls from such women, shocked this has happened to them,” and in response, the family planning group has launched a public education campaign designed to curb the growing number of unwanted pregnancies and abortions.

Aimed at women aged 35 and over, the FPA's new campaign 'Conceivable?' reminds women to stay vigilant about unplanned pregnancy and to keep using contraception until after the menopause if they do not wish to become pregnant.

"They thought their age would protect them from becoming pregnant."
Emily James of Marie Stopes International said: "Many older women facing an unplanned pregnancy are completely shocked to find themselves in this position - many assume that their irregular periods are due to menopause, and are surprised to learn that they are in fact pregnant.

It’s interesting that a few years ago ASRM attempted a campaign about the biological clock that failed miserably, and now in the UK, a counter-campaign is being waged. Is it just me, or is there growing evidence that few groups routinely develop public education materials written by health education professionals?